The recent changes in the NCAA's rules regarding NIL have paved the way for this historic opportunity. As part of this groundbreaking program, current Tar Heel student-athletes will have the chance to be marketed in groups of three or more within their sport or six or more across multiple sports in cobranded licensing and marketing programs with UNC's Intellectual Property. TBG will develop licensing opportunities on behalf of the student-athletes in apparel and non-apparel categories and other co-branded sponsorships. Participation in the Group Licensing Program is voluntary and does not restrict the student-athlete's individual NIL rights, meaning they may still negotiate opportunities outside of the program.
"This is an outstanding opportunity because it will allow our student-athletes to benefit, together, with our trademarks and logos – and to have more choices and chances to collectively benefit from their NIL," said Bubba Cunningham, Carolina's Director of Athletics. "I have long supported the group licensing concept because it can positively impact so many student-athletes. I'm proud that Carolina is the first program to support college athletes, past and present, through group licensing."
TBG has industry-leading experience creating and managing similar programs with professional player associations and recently launched the Alumni Group Rights Program with UNC and other schools. TBG will work adjacent to the school's licensing agency partner to identify prospective licensees and ensure student-athletes receive favorable opportunities. Student-athletes will receive a portion of the net revenues from cobranded programs. TBG will serve as a seamless point of continuity and expertise for developing collegiate group licensing opportunities for athletes while they are in college at UNC, during their professional careers and as alumni (whether or not they compete professionally).
"We are incredibly excited to be able to bring these new, previously untapped opportunities to current UNC student-athletes through this historic program," said Wesley Haynes, Founder and President of TBG. "Our company was founded on the development of group licensing programs for the college market. To now represent the lifecycle of athletes from college to professionals to alumni puts us in a position to maximize opportunities for many of these athletes on a group basis."
For decades, products that combine team logos and player names and numbers have accounted for a large portion of licensed sports merchandise sales at the professional level. This innovative project opens the door for the same opportunities for current student-athletes at the collegiate level. Through this new approach, Carolina fans can own merchandise and other products featuring their school's logo and the names and numbers of their favorite Tar Heels.
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About Carolina Athletics
The University of North Carolina, the nation's first public university, offers 28 intercollegiate sports and is a founding member of the Atlantic Coast Conference. The Tar Heels have won 55 national championships, 216 ACC tournament championships and 264 regular-season ACC titles. The department's mission: to educate and inspire through athletics.
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency with broad experience and an expertise in sports. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. The TBG team has decades of collective management experience for some of the world's largest brands. For more information, please visit tbgusa.com.
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July 20, 2021 at 09:01PM
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UNC and The Brandr Launch Group Licensing Program for Current Student-Athletes - University of North Carolina Athletics - UNC Athletics
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